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Campaign Case Studies

DSP Playlistings | Radio & TV Pitching | Publicity | Digital Activations

JVKE

[MAIN] JVKE _ Photo Credit Brandon Pugsley.jpg

Since 2021, breakout singer-songwriter JVKE has had multiple viral hits, the latest being “golden hour” which reached #1 on Spotify’s Global Viral Chart and remained on Spotify’s Today’s Top Hits playlist for over a year.

DSPs:

  • Asian markets now dominate his Top 10 Streaming Cities GLOBALLY: # 1 Jakarta, #2 Kuala Lumpur, #3 Bangkok, #4 Quezon City, #5 Singapore

Press:

  • 54 media features across Southeast Asia covering debut album

  • 13 interview features completed

TV:

  • Music videos added to rotation on 4 TV channels across Asia 

  • On-air interviews on CNN Indonesia and TV5 Philippines

Radio:

  • Singles picked up by 28 radio stations across SEA

  • Entered Top 20 charts on 6 stations

  • 8 on-air interviews

Digital Activations & Collabs:

  • Engaged TikTok & YouTube creators to ramp up online activity around “golden hour” single

  • Secured JVKE’s first-ever international collaboration with Indonesian rapper RAMENGVRL to remix his viral hit “this is what falling in love feels like” 

Shye is an independent producer and singer-songwriter from Singapore. She was named 'Best New Act from Asia' at the 2022 BandLab NME Awards, received the 2022 KKBOX 'Rising Star Award', and has been featured on a billboard for Spotify Equal’s Campaign in Times Square NYC.

DSPs:​

  • Singles added to 27 different Spotify playlists including 8 New Music Fridays across Asia and playlists such as Indie Shuffle (101k followers), tapioca (167k followers) and landed the cover of .ORG (88.7k followers)

  • Added to 9 KKBOX playlists + cover of New Asian Power playlist

  • Added to 4 TikTok Music playlists in Indonesia and landed the cover of Indie Fresh

Press:

  • 40 media features across Southeast Asia covering EP

Radio:

  • Singles picked up by 20 radio stations across SEA

Shye

Shye - 9LIVES (Alt 2) _ Credit Shye.JPG

Neck Deep

Neck Deep [MAIN] _ Photo Credit Nat Wood

UK-rock band Neck Deep embarked on an Asia tour in 2023, playing sold-out shows in Singapore, Indonesia, Malaysia, Thailand, and the Philippines.

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Neck Deep is currently signed to Hopeless Records, a retainer client of Secret Signals.

DSPs:

  • Over 2 million Indonesian monthly listeners on Spotify  

  • Top 10 Streaming Markets GLOBALLY include #1 Indonesia, #3 Philippines, #5 Malaysia, #8 Singapore

  • Added to 12 Spotify playlists, 5 Apple Music playlists, 2 TikTok Music playlists and 5 KKBOX playlists across Asia 

Press:

  • 55 media features across Southeast Asia covering new singles in 2023

  • 49 media features covering SEA Tour 

TV:

  • On-air interview on Indonesia’s #1 nightly talk show ‘Tonight Show’, similar to Jimmy Fallon

Radio:

  • 33 radio adds for singles across SEA 

Digital Activations:

  • Over 32.4 million impressions across 4 commissioned TikTok video

New York based, Malaysian-born, queer bedroom-pop performer a kid named rufus released their debut album ‘whatever works’ in 2023 to wide support from notable press and tastemakers globally and across Asia.

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a kid named rufus is currently signed to Nettwerk, a retainer client of Secret Signals.

DSPs:

  • 4 singles added to 8 Spotify New Music Fridays across Asia and playlists such as Indie Shuffle (101k followers), tapioca (167k followers) and landed the cover of .ORG (88.7k followers)

  • Added to 14 KKBOX playlists + cover of New Asian Power playlist

  • Added to 5 TikTok Music playlists in Indonesia

Press:

  • 16 media features across Southeast Asia covering debut album release

Radio:

  • 2 singles picked up by  total of 18 major radio stations across SEA 
    5 on-air interviews completed

a kid named rufus

[MAIN] a kid named rufus - Whatever Works Album _ Photo Credit Will Rowan.jpg

See On-Ground Activations >>

See Client Testimonials >>

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