Edwin has been an integral force behind the success of Secret Signals, having been with the company since 2013. He oversees all day-to-day operations of the business and looks after the team of project managers across the region. 

 

He is also the co-creator of the cultural phenomenon EMONIGHTSG, making waves in the nightlife scene and providing a platform and safe space for the alternative rock community and subculture in Singapore.

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Audrey has over 10 years of experience in the lifestyle and entertainment industries.

 

Here at Secret Signals, Audrey’s responsibilities include pursuing opportunities for long-term growth for the company as well as maintaining relationships with clients and partners. 

 

She has been invited to speak at regional music conferences such as MU:CON in South Korea and SXSW Sydney.

Our self-proclaimed nightlife ninja cut her teeth in Singapore’s indie and alternative music scene through her previous work with the creative agency EATMEPOPTART. Her experience ranges from social media strategy to event programming.

 

Since joining Secret Signals in 2021, Nicole has managed some of our long-term retainer clients and spearheads all our digital activation campaigns.

Jenilyn began her career in journalism 13 years ago and found her way into the music industry via her role in Warner Music. She eventually moved into a career in radio where she was in charge of music strategy for a top Malaysian youth-targeted station.

 

She joined Secret Signals at the top of 2023 armed with her multi-faceted experience in the industry. Jenilyn now manages campaigns for artists from all genres, but will always have a soft spot for electronic and pop music.

Kevin had over 6 years of experience working in PR for international-scale music festivals in Indonesia prior to joining Secret Signals in 2021.

 

He is now responsible for bridging Secret Signals’ vibrant roster of acts to the ever-growing entertainment scene of the largest archipelago country in the world.

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Kevin is also a practising alt-R&B musician, finding solace in music under the moniker VVYND.

Prior to joining Secret Signals in 2024, Jocelyn has worked for over 5 years in the arts and music industry in Singapore as a copywriter, social media manager, and marketing & content strategist for brands and events such as Light To Night and EATMEPOPTART. ​

 

More importantly, she has declared herself as "the best cat mom ever".

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In the past 9 years, Janine has dabbled in different industries such as media publications and advertising, but will always have her heart set in the music industry.

 

Prior to joining Secret Signals, Janine played multiple roles in the marketing division of UMG Philippines. She now utilises her expertise to assist clients in bridging their artists to Filipino audiences.

Rasyiqa has worked for multiple independent labels in Indonesia prior to joining Secret Signals in 2023.

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Besides overseeing campaigns within Indonesia, she has a keen eye on the local music scene and a particular passion for executing on-ground fan activation.

 

Rasyiqa’s undying love for early 2000s pop-rock is apparent in her music which she releases independently.

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Astri comes from a psychology background with years of experience in non-profit work, as well as in music and film festivals and events. 

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Her love for songwriting led her to join the Secret Signals team in 2024. She currently runs a local NGO called Lentera Sintas Indonesia and takes up songwriting projects for other artists in her free time.

Esmond has over 20 years of experience in the music industry. He was a key figure in Singapore’s late 90s and early aughts indie scene through his company Wake Me Up Music which was known for the impact it made on the youth and local music culture locally and Southeast Asia through the iconic Baybeats Festival.

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In 2012 along with Sameer, he started Secret Signals with the goal of helping musicians and labels develop their audience in Southeast Asia.

Post-inception of Secret Signals in 2012, Sameer moved to the United States to continue his career in music. In 2015, he joined Nettwerk Management while based in Los Angeles and managed GRAMMY-nominated artist Mike Posner, Christina Perri and more.

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Sameer is now based in New York City and has taken on the role of Senior Vice President of A&R at Nettwerk Music Group.

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