On-Ground Activations
Tour Campaigns + Fan Activations
Laufey
Acclaimed artist, composer, producer and multi-instrumentalist Laufey has received her first GRAMMY-nomination for her sophomore album ‘Bewitched’, released in September 2023. She completed her debut Asia tour in the first half of 2023, playing sold-out shows all over Southeast Asia.
Secret Signals has been her appointed publicity team since the start of 2023 to service her new music and Asia Tour.
DSPs:
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Top 10 Streaming Markets GLOBALLY include #2 Philippines, #3 Indonesia, #4 Malaysia, #9 Singapore, #10 Thailand
Press:
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74 media features across Southeast Asia covering her album release
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19 interview features secured (e.g. ELLE Singapore, The Manila Times, VOGUE Singapore)
TV:
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Peaked at #5 on major TV channel MYX in the Philippines
Radio:​
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Singles picked up by 24 radio stations across SEA
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Peaked at #1 on major Indonesian station Geronimo FM
‘A Very Laufey Day’
in Jakarta, Indonesia
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Our Indonesian team planned a full-day fan event to celebrate the release of Laufey’s album ‘Bewitched’
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Activities:
1. Exclusive coffee giveaway at local café Suasana Kopi
2. Free photobooth prints at Fotograms Studio
3. Book hunt with bookmark and note from Laufey at Taman Literasi, a local library
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Over 200 fans engaged in one day
Click to watch recap > > >
Globally acclaimed DJ/producer extraordinaire Alan Walker burst onto the scene in 2015 with his global single “Faded,” with an impressive 1.4 billion streams and a staggering 3.1 billion YouTube video views. The British-Norwegian audio maestro has collaborated with renowned names such as Ava Max, Hans Zimmer, Bruno Mars and Coldplay, and has graced stages at Coachella and Tomorrowland.
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Secret Signals worked with his team in 2023 to promote his single “Hero” and executed a viral on-ground activation.
DSPs:
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Added to 9 Spotify New Music Fridays across Asia
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Added to 14 KKBOX playlists + in-app banner feature
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Top 10 Streaming Markets GLOBALLY include: #2 Indonesia, #5 Malaysia
Press:
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24 media features across Southeast Asia covering new single
TV:
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On-air interview on Indonesia’s #1 nightly talk show ‘Tonight Show’, similar to Jimmy Fallon
Radio:​
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Single picked up by 24 radio stations across SEA
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6 on-air interviews
Digital Activations & Collabs:
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Over 4 million organic impressions across 7 commissioned TikTok videos
Alan Walker
Alan Walker Poster Activation
in Jakarta, Indonesia
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Engaging fans in a hyper-local way
With the Indonesian elections rolling around and local politicians doing the most to rally support from their constituencies, our Indonesian team came up with the cheeky idea to mimic traditional “tacky-looking” political posters to promote the new track “Hero”.
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The day the posters went up around Jakarta, they went VIRAL! Fans and pop culture websites were sharing the images and commenting at rapid-fire speed.
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Original post by pop culture IG account Folkative garnered close to half a million likes in under 5 days
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12 local media outlets covered the viral poster activations within 24 hours
Bruno Major
British singer-songwriter and multi-instrumentalist Bruno Major is known for turning his tragic tales into triumphant narratives. With the tragic loss of his beloved car Columbo, he channeled his experiences into his third and newest album, paying homage to its name in an album that bares his emotions.
Secret Signals was his assigned PR agency to promote both the ‘Columbo’ album and the Southeast Asian leg of his world tour in 2023.
DSPs:
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Top 10 Streaming Markets GLOBALLY include #1 Philippines, #3 Indonesia, #4 Malaysia, #5 India, #9 Singapore, #10 Thailand
Press:
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Tour coverage: 56 media features
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New music coverage: 23 media features
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24 interview scompleted across Southeast Asia (e.g. ELLE Thailand, Esquire Singapore, Nylon Manila)
TV:
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On-air interviews with CNN Philippines, MYX Global Philippines and Tonight Show Indonesia.
Radio:​
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Singles picked up by 20 radio stations across SEA
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3 on-air listening parties across SEA to celebrate album launch
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6 on-air interviews
Bruno Major S.E.A. Tour Recap
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Jakarta, Indonesia
Singapore
Manila, Philippines
Multi-platinum artist Sezairi won the third season of Singapore Idol in 2009 and hasn't looked back since. He gained global recognition after his single "It's You" blew up on TikTok in 2021, 4 years after it was officially released.
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Secret Signals was his assigned PR agency for a promotional campaign in Indonesia for his 5th album ‘Self Soothing’.
Press:​
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20 media features covering his single, album and his first Indonesia tour from outlets across Indonesia
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15 interviews secured
TV:
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2 live performances and talk show interviews on national TV
Radio:​
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26 radio adds for singles across Indonesia
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7 on-air interviews
Sezairi
Sezairi Indonesia Tour Highlights
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Sezairi's performance for GEN ON Track at Taman Literasi Christina Tiahahu, Blok M